📝 Not Camp Daily Digest: Aug 09, 2024

Hello friends,

Welcome back to another issue of Not Camp Daily Digest. Today, we're exploring the latest in fashion and culture, including a deep dive into Karl Lagerfeld's mesmerizing 'Under the Sea' collection for Chanel Spring 2012, alongside a roundup of today's industry news.

CURATED NEWS

Daily Digest (Aug 9, 2024)

• Princess Polly is set to expand its U.S. presence with new stores in key cities — the Australian brand is poised to captivate a broader Gen Z audience with engaging in-store experiences and a vibrant product offering, reflecting its commitment to community connection and consumer engagement (WWD).

• Burberry unveils its Autumn 2024 campaign, showcasing a refined collection that artfully combines classic silhouettes with exceptional craftsmanship, affirming the brand's commitment to timeless elegance (Hypebeast).

• Oakley’s pivotal role in transforming functional eyewear into high-fashion statements at the Olympics is celebrated, highlighting its innovative designs and athlete endorsements — a testament to how performance and style can harmoniously coexist on the world stage (Hypebeast).

• KITH’s collaboration with Marvel unveils an expansive 85th Anniversary Collection featuring an array of apparel, footwear, and unique collectibles, demonstrating a masterful blend of streetwear and iconic comic culture set to drop on August 9 (Hypebeast).

• Resale platforms are seeing more interest in secondhand cycling apparel — as consumers seek affordable entry points into the cycling world, the growing popularity of branded resale programs highlights a shift towards sustainability in athletic fashion (Modern Retail).

• H&M's captivating collaboration with Anamika Khanna bridges cultural aesthetics — this partnership not only celebrates Indian design but also emphasizes versatility and comfort in contemporary fashion, reflecting a broader trend of cross-cultural inspiration in the industry (WWD).

• Thorne elevates Mary Beech, ex-CMO of Kate Spade, to its first Chief Growth Officer as the luxury wellness brand aims to enhance its market presence amidst a growing $35.7 billion supplement industry, illustrating a strategic shift towards data-driven customer engagement and purposeful branding (Adweek).

• Onitsuka Tiger celebrates its 75th anniversary with a captivating hotel concept on the Champs-Élysées — this innovative experience seamlessly blends fashion, art, and gastronomy, inviting guests to immerse themselves in the brand's rich heritage while enjoying a taste of contemporary creativity (Hypebeast).

• Local Fashion Weeks are gaining momentum as independent brands seek new avenues for visibility amidst economic turbulence — a promising sign of resilience and creativity within the fashion community, as these events may offer fresh platforms for emerging talent in a challenging landscape (Fashionista).

• The CFDA and Vogue's initiative “Fashion For Our Future” aims to rally the fashion community for voter participation ahead of the critical November elections — a commendable effort that highlights the intersection of fashion and civic engagement, as Anna Wintour emphasizes the vital role of participation in shaping our future (Business of Fashion).

• Snoop Dogg embraces his role as Team USA's biggest supporter at the Paris 2024 Olympics — from dancing with Simone Biles to unexpected equestrian fashion moments, his infectious enthusiasm is a delightful addition to the Olympic spirit this year (Culted).

FROM THE ARCHIVES

Recapping: Chanel S/S 2012

Karl Lagerfeld's Spring 2012 collection for Chanel, aptly dubbed 'Under the Sea', emerged as a breathtaking exploration of aquatic themes, where the Grand Palais was transformed into a surreal marine environment adorned with monumental white sculptures of sea life. Through approximately 80 ensembles, Lagerfeld deftly balanced innovation with the house's storied legacy, employing ethereal iridescent fabrics that evoked the shimmering surfaces of ocean waters. The collection featured ruffles reminiscent of sea sponges and flowing elements akin to seaweed, reinterpreting traditional Chanel codes in a manner that felt both daring and contemporary. While some stylistic risks—such as exaggerated seaweed panniers—may not have resonated universally, Lagerfeld's audacious creativity and commitment to pushing boundaries underscored his enduring relevance in the fashion narrative.

The photographs used in this newsletter are sourced from Vogue and are used solely for educational purposes. All rights to the images belong to their respective copyright owners. This newsletter does not claim any ownership over these images. If you are the copyright owner and believe your images are being used without permission, please contact us for immediate removal.

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